All news tagged GreatTaste

Allan "The Triggerman" Caidic is one of the PBA 50 Greatest Players.

Player Profile Series: “The Triggerman" --- Allan Caidic

As we continue our Player Profile Series featuring the greats from the Philippine Basketball Association (PBA), we now take a look at the contributions of the league’s 1990 Most Valuable Player.

Allan Caidic, known as “The Triggerman” in the PBA, entered the league in 1987 as the first overall pick by the Great Taste Coffee Makers. He immediately made an impact, winning Rookie of the Year honors and capturing a championship in his debut season.

Three seasons later, he claimed the league’s highest individual honor—his lone MVP award—and added a second championship to his resume that same year.

19.06.2025
"The Quick Brown Fox" - Ricardo Brown

Player Profile Series: Ricardo Brown – "The Quick Brown Fox"

Another PBA Most Valuable Player takes the spotlight in our Player Profile Series. This time, we go back to 1985 and feature “The Quick Brown Fox” himself—Ricardo Brown.

Born on May 22, 1957, in Brooklyn, New York, Brown holds the distinction of being the first-ever Fil-American to play in the PBA as a ‘local.’ His career in the league ran from 1983 to 1990, but his impact remains legendary.

Standing at 6’1”, Brown was selected 59th overall by the Houston Rockets in the 1979 NBA Draft, but he was never signed. That didn’t stop him from chasing the game he loved. While playing in the United States, he was discovered by Eduardo “Danding” Cojuangco Jr., which opened the door for him to come to the Philippines.

14.05.2025
Philip Cezar - PBA's Tapal King

Player Profile Series: Philip Cezar – The PBA's Tapal King

As we continue our Player Profile Series featuring former PBA Most Valuable Players, let’s take a closer look at the storied career of Philip Cezar—widely regarded as the league’s “Tapal King.”

Cezar began his PBA journey in the league’s inaugural season in 1975, suiting up for the iconic Crispa Redmanizers. He stayed with the team until it disbanded in 1984. After his Crispa years, he went on to play for Shell (1985–1986), Great Taste/Presto (1987–1988), and eventually wrapped up his 17-season career with Añejo/Ginebra (1989–1991).

Over nearly two decades in Asia’s pioneering professional basketball league, Cezar compiled career averages of 13.16 points, 6.36 rebounds, 3.41 assists, 0.65 steals, and 1.49 blocks per game. Along with those solid numbers came 15 PBA championships, highlighted by two Grand Slams in 1976 and 1983.

Standing at 6’3”, Cezar wasn’t the tallest big man on the floor—but he more than made up for it with his elite shot-blocking instincts, high basketball IQ, and natural leadership. His trademark “umbrella defense,” where he used both arms to disrupt and alter shots, became one of the most iconic defensive moves in league history.

07.05.2025
Fortunato "Atoy" Co. - "The Fortune Cookie"

Player Profile Series: Fortunato “Atoy” Co - The Fortune Cookie

When you talk about pioneers and pure scorers in Philippine basketball, one name always comes up—Fortunato "Atoy" Co, also known as "The Fortune Cookie."

The nickname, a play on his first name “Fortunato,” was popularized by PBA commentators and fans not just because it sounded catchy—but because he delivered results, night in and night out, like a sweet fortune waiting to happen. When Crispa needed a bucket, Co was the guy who cracked the code.

Born on October 15, 1951, in Pasig City, Atoy Co was already making noise before the PBA even existed. But it was in 1975, during the PBA’s inaugural season, that he formally entered the pro scene as part of the Crispa Redmanizers. And he didn’t disappoint. On April 22, in his first-ever pro game, Co dropped 34 points, leading Crispa to its first franchise win after starting 0-3.

He would go on to become a vital part of Crispa’s dynasty, playing from 1975 to 1984 and helping steer the team to two Grand Slams. In 1976, he was honored with the All-Filipino Sports Award for Basketball, further cementing his place among the league’s elite.

When Crispa disbanded, Co played briefly for Manila Beer (1985) and later joined Great Taste/Presto Ice Cream in 1987 and 1988, before calling it a career.

Across 13 PBA seasons, Atoy Co racked up 15 championships, one MVP award (1979), and a scoring title in the same year. He was a 9-time Mythical First Team member, known for his smooth jumpers, crowd-pleasing style, and unshakable confidence on the floor.

06.05.2025

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