Player Profile Series: Fortunato “Atoy” Co - The Fortune Cookie
When you talk about pioneers and pure scorers in Philippine basketball, one name always comes up—Fortunato "Atoy" Co, also known as "The Fortune Cookie."
The nickname, a play on his first name “Fortunato,” was popularized by PBA commentators and fans not just because it sounded catchy—but because he delivered results, night in and night out, like a sweet fortune waiting to happen. When Crispa needed a bucket, Co was the guy who cracked the code.
Born on October 15, 1951, in Pasig City, Atoy Co was already making noise before the PBA even existed. But it was in 1975, during the PBA’s inaugural season, that he formally entered the pro scene as part of the Crispa Redmanizers. And he didn’t disappoint. On April 22, in his first-ever pro game, Co dropped 34 points, leading Crispa to its first franchise win after starting 0-3.
He would go on to become a vital part of Crispa’s dynasty, playing from 1975 to 1984 and helping steer the team to two Grand Slams. In 1976, he was honored with the All-Filipino Sports Award for Basketball, further cementing his place among the league’s elite.
When Crispa disbanded, Co played briefly for Manila Beer (1985) and later joined Great Taste/Presto Ice Cream in 1987 and 1988, before calling it a career.
Across 13 PBA seasons, Atoy Co racked up 15 championships, one MVP award (1979), and a scoring title in the same year. He was a 9-time Mythical First Team member, known for his smooth jumpers, crowd-pleasing style, and unshakable confidence on the floor.
